For later times it is necessary to make a gradual distinction between booksellers, whose trade consists in selling books, either by retail or wholesale, and publishers, whose business involves the production of the books from the author's manuscripts, and who are the intermediaries between author and bookseller, just as the booksellers (in the restricted sense) are intermediaries between the author and publisher and the public. The convenience of this distinction is not impaired by the fact either that a publisher is also a wholesale bookseller, or that a still more recent development in publishing started a reaction to some extent in the way of amalgamating the two functions. The scheme of The Times Book Club (started in 1905) was, again, a combination of a subscription library with the business of bookselling and it brought the organization of a newspaper, with all its means of achieving publicity, into the work of pushing the sale of books, in a way which practically introduced a new factor into the bookselling business.
During the 19th century it remains the fact that the distinction between publisher and bookseller--literary promoter and shopkeeper--became fundamental. The booksellers, as such, were engaged either in wholesale bookselling, or in the retail, the old or second-hand, and the periodical trades.
Coming between the publisher and the retail bookseller is the important distributing agency of the wholesale bookseller. It is to him that the retailer looks for his miscellaneous supplies, as it is simply impossible for him to stock one-half of the books published. In Paternoster Row, London, which has for over a hundred years been the centre of this industry, may be seen the collectors from the shops of the retail booksellers, busily engaged in obtaining the books ordered by the book-buying public. It is also through these agencies that the country bookseller obtains his miscellaneous supplies. At the leading house in this department of bookselling almost any book can be found, or information obtained concerning it. At one of these establishments over 1,000,000 books are constantly kept in stock. It is here that the publisher calls first on showing or "subscribing" a new book, a critical process, for by the number thus subscribed the fate of a book is sometimes determined.
What may be termed the third partner in publishing and its ramification is the retail bookseller; and to protect his interests there was established in 1890 a London booksellers' society, which had for its object the restriction of discounts to 25%, and also to arrange prices generally and control all details connected with the trade. The society a few years afterwards widened its field of operations so as to include the whole of the United Kingdom, and its designation then became "The Associated Booksellers of Great Britain and Ireland." Book Shopping.
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